Buying guide
Best CRM for Property Developers in Nigeria (2026): Off-Plan Sales, Instalments and Realtors Compared
Selling off-plan in Nigeria means instalment schedules, realtor commissions and buyers who go quiet after the deposit. Here are the real options for developers, and where each one stops.
What is the best CRM for a property developer in Nigeria?
It depends on which half of the job hurts. If your pain is unit allocation, realtor commission schedules with withholding tax, and a branded portal for investors, Conveya and OurProperty are built around that developer back office. If your pain is buyers who enquire on WhatsApp, pay a deposit and then go quiet on the instalments, GrowUp Business is built around that: the follow-up, the instalment invoices in Naira with reminders, the pipeline per estate, and every buyer conversation in one inbox. Some developers run both. Any page that says one tool does everything for a developer is selling.
Off-plan is how a lot of Nigerian property gets sold now. A developer launches an estate, realtors spread the flyer, buyers pay a deposit on a plot that is still bush, and the rest arrives over twelve or twenty-four months. It works because it lets people buy in pieces. It fails, quietly, in the pieces.
The failure is rarely the first payment. It is instalment seven, when the buyer has gone quiet, the reminder depended on someone remembering, and the salesperson who handled them has moved to another developer with the WhatsApp history on her phone. Multiply that across two estates and three realtors and you have a cash flow problem that looks like a marketing problem.
“Developer CRM” hides two different jobs. One is the back office: unit allocation, realtor commission schedules, withholding tax, investor statements. The other is the buyer: getting the enquiry, replying before the next developer does, collecting the deposit, and making sure the next eleven payments land without anyone chasing by memory. Some tools do the first job well. Some do the second. Very few do both, and the ones that claim to usually do one of them on a spreadsheet inside the app.
This page compares the real options a Nigerian developer meets, including the free ones, including where GrowUp Business does not fit. If your team also works the buyers directly on WhatsApp, the WhatsApp page for agents shows what that side looks like day to day.
Who this page is for
Read this if
- You sell plots, units or off-plan homes on instalment plans and chase payments by memory
- Buyers enquire on WhatsApp from flyers, realtors and Instagram, and some go quiet after the deposit
- You work with independent realtors and need to know who brought which buyer
- You have two or more sales staff and buyers get two different prices
- You want to see, per estate, how many enquiries, how many deposits and how many fully paid
This is not your problem yet if
- Your main need is construction project management or quantity surveying
- Your main need is post-handover facility management, service charges and tenant ledgers
- You need a full investor portal with statements and withholding tax computation out of the box
- You sell a handful of units a year and can track them on one sheet without losing anyone
What actually matters when you choose
- 01
Does it run the instalment schedule, or just record it?
A developer's cash flow is a hundred small payments landing on time. If the system only stores the plan and someone still has to remember to chase, you have a spreadsheet with a login. Look for invoices that go out on their dates with reminders before they are due, and a view of who is behind.
- 02
Where do the buyer conversations live?
Nigerian buyers enquire on WhatsApp, through realtors, from Instagram flyers. If the CRM only knows about buyers once someone types them in, the leak is upstream. Look for enquiries landing in the system on their own, with an instant reply while your team is on site.
- 03
Can it tell you which realtor brought which buyer?
Commission disputes are the quiet cost of the realtor model. You need the source on every buyer from day one, and a way to see totals per realtor, whether the tool computes the commission or you do.
- 04
Does it bill in Naira and collect in Naira?
Dollar billing moves with the exchange rate on a line you cannot control. Payment collection through a Nigerian gateway matters more here than anywhere: buyers pay deposits and instalments by transfer and card, and you need those recorded against the right unit without manual matching.
- 05
Will your sales team actually use it?
A developer's back office and a developer's sales floor are different jobs. The best back-office tool is useless if the sales team keeps buyers on personal phones. Ask which system your salespeople will open every hour, and make sure the buyer data lands there first.
Side by side
| Option | Billing | Buyer enquiries on WhatsApp | Auto follow-up | Instalment invoices with reminders | Realtor attribution | Unit allocation | Commission with WHT |
|---|---|---|---|---|---|---|---|
| Spreadsheets and WhatsApp | Free | On personal phones | No | Manual | Typed in | Manual | Manual |
| Conveya | Not advertised in dollars | Not advertised | Not advertised | Yes | Yes | Yes | Yes |
| OurProperty NG | Naira | Not advertised | Not advertised | Yes | Not advertised | Yes | Not advertised |
| PropHero CRM | Not advertised | Shared inbox | Not advertised | Not advertised | Not advertised | Not advertised | Not advertised |
| Foreign developer CRMs | Dollars or dirhams | Rarely | Yes | Yes | Yes | Yes | Other markets' rules |
| GrowUp Business | Naira | Native, same number as your phone | Yes | Yes, in Naira | Yes, via affiliate tracking | Configurable records, no allocation board | Totals only, no WHT |
So which one should you pick?
Spreadsheets and WhatsApp
You sell a handful of units a year, one person handles every buyer, and nobody has gone quiet on an instalment yet. Come back at the second estate.
Conveya
Your pain is the back office: allocation, commission statements with withholding tax, and a portal your investors log into. Check how enquiries get in.
OurProperty NG
You keep managing the estate after handover and need tenants, service charges and investor reporting in the same system as sales.
GrowUp Business
Your pain is buyers: they enquire on WhatsApp, some pay a deposit, then the instalments and the follow-up depend on someone remembering. You want that to run without you, in Naira, from the number you already use.
Both
You are big enough to have both problems. Run the buyer side on GrowUp Business and the allocation and commission side on a specialist. They do not fight.
Questions buyers ask
Can it run a 12-month instalment plan for an off-plan unit?
Yes. The plan is set up during onboarding for how you sell: deposit, then monthly or quarterly instalments across the build period. Each invoice goes out on its date in Naira, a reminder goes out before it is due, and the buyer's record shows what is paid and what is outstanding. You stop chasing instalments from memory.
How does it handle realtors who bring buyers?
Every buyer carries the realtor who referred them, tracked through the affiliate programme, and you see totals per realtor. You set the commission amounts. What it does not do is compute Nigerian withholding tax on the payout; that stays with your accountant or a back-office tool.
Can buyers see their own payment status?
They receive each invoice and receipt on WhatsApp or email as payments land, so they always know where they stand. A full self-service portal with statements is a back-office feature, and Conveya advertises one if that is essential for you.
Can I track units and plots, not just buyers?
Yes. Estates, blocks and plots are set up as records during onboarding, and each buyer is linked to their unit. Filter every unsold plot in Phase 2, or every buyer on Block C who is behind on payments. It is a setup step, not a default screen.
What about buyers in the diaspora?
They get an instant reply in their evening, book a video walk-through from the same link, and receive every invoice and receipt where they are. Documents sit on the deal so nothing is lost across time zones. Off-plan sales to Nigerians abroad are where instalment reminders earn their keep, because nobody is going to walk into your office to be reminded.
Should a developer use the same system as an agent?
The buyer side is the same problem: enquiry, follow-up, viewing, deposit. What differs is what happens after the deposit. Agents need the deal to close; developers need twelve more payments to land. If you are an agent, [the agents comparison](/best-crm-for-real-estate-agents-nigeria/) is the better page. If you sell on instalments, you are in the right place.
Why owners choose GrowUp Business
- Try it in your business first
- One month free on a full system built for your industry. 14 days free on the quick setup. No card upfront.
- Set up for you
- We build your inbox, bookings, payments, follow-up and staff lanes around how you already work. You are not handed a blank tool.
- Naira, not dollars
- Naira pricing and Paystack payments. Your subscription does not move with the exchange rate.
- No per-message WhatsApp fees
- Your WhatsApp stays on your phone and connects to the business panel. No per-message or per-conversation charge on top.
- Your whole team included
- Up to 10 staff logins included, each with their own lane and permissions.
- Honest about what it does not do
- Every page says plainly where GrowUp Business stops, and which specialist tool does that job instead.
- Built inside working businesses
- These systems were built and proven inside working Nigerian businesses in Abuja before they were offered to anyone else.
See your instalment plan running without a reminder from you.
Book a free 15-minute walk-through. We set up one of your actual estates, the deposit and instalment schedule, and the follow-up for buyers who go quiet. If a specialist fits you better, we will say so. No card, no pressure.
Book your free walk-throughOr send a message and we will reply right away.