RunAM: The AI Secretary for Nigerian Businesses

Every Nigerian business owner knows what a good secretary does. She answers the phone. She replies the messages. She reminds people to show up. She tells you what happened while you were out. Nobody attends a training class to learn how to talk to their secretary. She just handles it.

That is RunAM. An AI secretary for your business. Her name is Run, and “run am” is exactly what she does.

Why the name

In Nigeria, “run am” means handle it. It is what you say to somebody you trust when you are too busy to deal with something yourself. Abeg, run am.

So when a customer messages your business at 11pm and gets a warm, professional reply in seconds, that was Run. When a missed call at 2am gets a text-back in 30 seconds and becomes a Tuesday booking, Run did that. When you ask how the week went and a summary lands in your WhatsApp every Monday, that is Run reporting to her boss. You.

You built the business. Run handles the running.

The five things Run handles

Run does five things. Not fifty features you will never open. Five things that actually run, every day, without being reminded:

1. WhatsApp replies when you are busy. Day or night, church or meeting. Every enquiry gets an instant, professional, on-brand reply. No lead goes cold waiting for you.
2. A digital receipt after every payment. Clean, branded, automatic. Your business looks like it has its act together, because it does.
3. A thank-you after every service. The message your best staff would send if they never forgot. Most businesses never send one. Run sends every single one.
4. A review nudge at the right moment. One polite line, one link, 24 hours after service. Your Google rating climbs without you begging anybody.
5. A weekly report to you on WhatsApp. Not a dashboard. A message. How many enquiries came in, who booked, what Run handled while you slept.

What having Run feels like

• A customer messages at midnight and gets an answer. In the morning, you see the conversation already warm.
• Saturday passes and you never checked your phone. Your business did.
• Your team stops saying “I forgot to reply that person.” There is nothing to forget. Run does not forget.
• People start asking how your small business replies faster than the big ones.

Owners with a Run stop introducing it as software. They say “my Run will reply you” the same way they would mention a staff member. Because that is what she is, minus the salary, the sick days, and the resumption time.

Who builds your Run?

GrowUp does. GrowUp is the company; RunAM is what you own. We set up your Run around your business, your services, your hours, your tone, usually within days. You do not configure anything. You do not learn any dashboard. One day your phone buzzes: “Your RunAM is live. Your business has a secretary now.”

And because Run lives inside the full GrowUp system, she is not working alone. Behind her sit your unified inbox, your follow-up engine, your bookings and payments, and your review machine. Start with Run. Grow into the rest when you are ready.

Is this just a chatbot?

No. A chatbot answers questions. A secretary runs things. Run replies, follows up, collects, nudges, reports, and escalates to you when a human needs to step in. The difference shows up in your numbers, not in the conversation.

How do I get Run?

You start for free. We set Run up in your real business, you watch her work, then pricing is tailored to your industry and size on a 15-minute call. Naira pricing, Paystack checkout, built in Nigeria for how Nigerian business actually moves.